— It's important! Most of them are non—branded offers (83% of the total number). Without a brand, without much recognition. In the new conditions of demand, this ceases to be an advantage.

— The landed properties segment (villas, houses with plots, townhouses) is gaining momentum and already occupies 17% of the market — this is 6,896 objects in 219 projects

— Condominiums confidently hold the lead: they account for 83% of the market (33,704 units)

Market segments: what’s trending?

— In recent years, major developers from Bangkok, such as Sansiri and Ananda, have been actively developing Phuket. They see a high demand for high-quality projects and aim to meet the needs of both investors and families who want to live here.

— Among the leaders in the number of facilities are RHOM Bho Property (4,820 units), Origin Group, Supalai and Laguna.

— Top area in terms of activity — Cherngtalay (54%): more than 16,000 objects! It is a center of attraction with developed infrastructure, shopping malls and everything necessary for life.

How is demand changing?

Key trends (according to C9 Hotelworks):

1. Projects should have their own face.
Now it’s important not just to build a house, but to make it unique for your audience: add ocean views, flexible rental formats, or interesting architectural solutions.

2. Flexibility and design.
The market requires solutions for long-term rentals (1−12 months). Apartments with "dual-key" layouts, thoughtful storage spaces and modern services are popular.

3. Brand and service.
Buyers are waiting for not just square footage, but high-quality after-sales service, rental management and a good user experience. This is what helps the project to remain in demand in the secondary market.

What does this mean for investors?

Phuket is becoming an increasingly mature and demanding market. To choose the right project, an investor needs to consider not only the price and location, but also:

The reputation of the developer

Rental potential and profitability

Quality of management

The uniqueness of the facility and its liquidity

Conclusion: the Phuket market is no longer chaotic

The winners are those projects that offer a comprehensive solution for both living and investment. You can still find high-quality properties for rent and resale here, but you need to approach your choice wisely and with professional support.

At Reside Estate, we know Phuket like the back of our hand and always keep our finger on the pulse of the market.

We will help you choose the best properties with maximum profitability and reliability. We will not only tell you about the developers, but also check all the details of the transaction so that your investment really brings income and pleasure. Trust us to take care of your property in Phuket — we know how to do it efficiently!